March 15, 2009
New Django Site: Brite Revolution
I love seeing fresh ideas, especially concerning digital media. I have long thought the music industry just doesn't get the last 5 to 10 years of technological innovation and public mood shift.
Now, I am not industry expert, but I don't think it takes a wizard to see that Apple has single handedly been disruptive in this area. Couple that with the ability for individuals to produce very high quality recordings in their basement cheaply and then leverage social media and the Internet to distribute their music. The game has changed.
Artists need to be able to make music again without going into debt or losing ownership of their music. Fans need more music from their favorite artists on a regular basis and feel like a part of an event again. Philanthropic organizations need more opportunities to connect directly with people to make a difference in the world.
To top it all off, they are committing to supporting non-profit charities to the tune 10% of gross subscriptions. I will certainly be subscribing to this.